What do you do in such a situation? Perhaps you would consider giving up if it will be a struggle.
The experience of waiting till the result pops on your screen can be pretty frustrating, especially if you are in a hurry. The patience of consumers is surely wearing thin.The world of technology today presents you with different browsers to carry out your search for other things. This week, for example, both Google and Facebook were slapped with significant fines for cookie-related breaches of EU privacy laws. There is also plenty of evidence Big Tech companies still cannot be trusted to protect the interests of users.
And that’s despite the inherent inconveniences this writer can attest that Brave frequently breaks website functionality as a result of its no-tolerance policy on cookies.Īlthough Google has made a show of improving its privacy practices and planning for the demise of third-party cookies, proposed alternatives like FLoC have been panned by privacy advocates, who say the solutions create as many problems as they solve.
However, privacy-centric services operated by smaller players are beginning to gather steam.Īlthough Brave’s 50 million-strong user base represents just 1% of the market, based on data (opens in new tab) on the total number of web users from Statista, its rate of growth will give the likes of Google pause for thought. Currently, Google Chrome dominates the space with a 63.8% market share (opens in new tab), followed by Apple’s Safari (19.6%) and Microsoft Edge (4%). We suspect this trend may begin to register more clearly in the web browser market soon.
Generally, consumers are more wary about the information they share with Big Tech companies, and more savvy about how their information is used and monetized in the data economy. Since the Snowden leaks and Cambridge Analytica scandal in particular, public awareness of the importance of data privacy has risen steeply.
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